The ASICS brand was founded in 1949 by Kihachiro Onitsuka in Japan and is based on the acronym „Anothing SAna In Corpore S“Yes” – a healthy mind in a healthy body.
From the very beginning, ASICS has pursued the goal of inspiring people through movement and sustainably promoting their well-being.

To this day, ASICS stands for innovation and scientifically-based product development. Technologies such as the proven GEL™ cushioning, which ensures high comfort and optimal shock absorption, are created in the company’s own research center in Kobe, Japan. Modern developments such as FF BLAST™ and FF Leap™ further support a dynamic and efficient running experience and ensure that ASICS has been the number 1 running shoe brand in Europe for years.

ASICS combines Japanese precision with cutting-edge technology to create products that optimally support both recreational and competitive athletes – both indoors and outdoors – for greater comfort, performance and enjoyment of movement. ASICS – Sound Mind, Sound Body.