Since 1948, PUMA has stood for speed. From the vision of Rudolf Dassler to make athletes faster, the brand has shaped the running sport with innovations and iconic athletes. From Tommie Smith, who ran Olympic gold in PUMA spikes in 1968 and wrote history with his gesture on the podium beyond sports, to sprinting legends like Linford Christie, who set standards with his world records, and current world stars like Karsten Warholm and Mondo Duplantis, or the Swiss top athletes Audrey Werro and Simon Ehammer, PUMA stands for maximum performance.

At the heart of today’s innovations in the running sector are the NITRO Labs in Germany and the USA. Here, shoes are tested under real-world conditions, movements are analyzed, and technologies are continuously optimized. The nitrogen-infused foam technology NITROFOAM™ ELITE provides lightweight and explosive energy. By minimizing energy loss through high-performance foam, movements not only become faster but also more efficient.

This innovative spirit is also evident in the marathon. Amanal Petros won silver in the PUMA Fast-R NITRO™ Elite 3 at the World Championships in Tokyo 2025 in the photo finish. This underscores the developments in the field of road running over the past few years.

For ambitious runners, PUMA stands for products that are inspired by sporting history, the latest research, and close collaboration with world-class athletes and designed for everyone who wants to get more out of every kilometer.